Engagement rate in influencer marketing is used to measure the level of interaction an influencer typically receives on their content. Simply put, it is the percentage of the influencer’s audience that responds to their content.
Why Influencer Engagement is Important
The coming of the internet and social media has changed the entire marketing and advertising industry. At a time when a strong presence in social media may be worth more than expensive advertising space, the role of influencers continues to grow stronger.
Here is why: